Marcus Rashford - Audience and Industry.

 Audience

1) Who are the potential target audiences for Marcus Rashford's online content?  Young teenagers in the working - class. Young athletes getting inspiration from him.
2) How are audiences encouraged to participate in or feel part of Rashford's brand or campaigns? To help with charity and to give to the less fortunate.
3) What is Marcus Rashford's Instagram engagement rate and what does this tell us?  He has millions of followers and hundreds and thousands of interactions , showing how much love and support he gets from his fanbase.
4) What audience pleasures are provided by Marcus Rashford's online presence? People and his fans get to see his real life back round  and his story from how he used to live in the past.
5) How are the adverts that we watched: 
a) Giving the companies something positive from their association with Marcus Rashford? It is showng how helpful he is to the environment and the charity even though how famous and rich he is.
b) Engaging emotionally with the audience? Showing the audience that he as not always famous and rich and that he came from nothing.
c) Helping Marcus Rashford to build his OWN brand? Promoting his brand to show the audience to check out his brand.

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