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Showing posts from March, 2022

Marcus Rashford - Audience and Industry.

  Audience 1) Who are the potential target audiences for Marcus Rashford's online content?  Young teenagers in the working - class. Young athletes getting inspiration from him. 2) How are audiences encouraged to participate in or feel part of Rashford's brand or campaigns? To help with charity and to give to the less fortunate. 3) What is Marcus Rashford's Instagram engagement rate and what does this tell us?  He has millions of followers and hundreds and thousands of interactions , showing how much love and support he gets from his fanbase. 4) What audience pleasures are provided by Marcus Rashford's online presence? People and his fans get to see his real life back round  and his story from how he used to live in the past. 5) How are the adverts that we watched:  a) Giving the companies something positive from their association with Marcus Rashford? It is showng how helpful he is to the environment and the charity even though how famous and rich he is. b) Engaging emo

Marcus Rashford - Language And Representation Analysis.

  1) How is LANGUAGE (CLAMPS) used to show Marcus Rashford as a successful role model on his website? Language is used to show Marcus Rashford as a successful role model as his name is on the side of the website written in bold ; showing his name twice with his signature  at the bottom. His initials is in serf font connoting his professionalism and seriousness. He also looks formal because of the black suit he is wearing which also connotes that he is ready for business. The low angle camera sot that is used reinforces the power and importance of Rashford , especially the body posture showing that he knows what he is there for and doing.  2) How is Marcus Rashford represented in terms of CAGE (class, age, gender and ethnicity) Marcus Rashford is represented as a young , black , powerful man , having his own website and coming this far from poverty to a young and successful footballer and model. This connotes the power he holds and states that you do not have to start rich and successfu

OSP : Introduction to influencers.

  1) What years did YouTube, Twitter and Instagram launch? 2006  2) What is the definition of an influencer? a person who influences a certain audience. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian is a social media influencer that has a tv show that a lot of people watches , she also has a perfume and makeup brand . She has 282 million followers on instagram. 4) How big is the influencer industry according to the article? she has many followers. 5) What are the problems associated with being an influencer? With being an influencer , the problems are that your past can be brought up to the present and all the mistakes you have done can be shown. You can also get  unnecessary hate by a lot of people that you have done no wrong too. 6) Why is it suggested that audiences actually like being sold products by influencers? Audiences like being sold their influen