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Showing posts from March, 2021

OMO advertising and marketing task

  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? women were presented as more like they should stay in the kitchen and look after the kids whilst cooking and cleaning . meaning they had barely any rights to go out and had to stay home. 3) How does the heading message ('OMO makes whites bright') and typography promote the product? that it stands out and it looks more bright. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? women look happy filled with makeup and smiling whilst doing the laundry or work inside the house 5) Why is a picture of the product added to the bottom right of the advert? so it looks more clearer for the audience to witness 6) What are the connotations of the chosen colours in this advert - red, white and blue? these colours shows that the women is happy and enjoying her work 7) How does the anchorage te

tatler CSP case study

1)  how does the editor introduce the magazine? this connotes that it is targeted to the upper class  2) what do these demographic details suggests about the average tatler reader? average - 41% 3) what do the tater readers think about fashion? how much do they spend? they are interested in fashion this is because of how they spend huge amount of money like 843 million  pounds just for fashion 4) what are the special editions of Tatler that run throughout the year? what does this suggest about the Tatler audience? what about the psychographic audience group that best fits tatler?  january - travel guide  march - wedding guides april - beauty and cosmetic guides june - spa guides