NHS BLOOD CAMPAIGN.
1) What does BAME stand for? black and minority ethnic. 2) Why is there a need for blood in the BAME community? this is because only 3% of the donors who gave blood are either black or asian. 3) What does this advert want people to do once they've seen it (the 'call to action')? to inspire and motivate more people to join the blood campaign and to give their donors to the people in need 4) Why is the advert called 'Represent'? to show and stand up for their ethnic back rounds 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately . Nicole adams is a record breaking boxer & Lady Leshurr is a grime and hip hop artists and has won many awards 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? it connotes that it shows barely anyone in