OMO advertising and marketing task

 1) What year was the advert produced? 1955


2) How were women represented in most adverts in the 1950s? women were presented as more like they should stay in the kitchen and look after the kids whilst cooking and cleaning . meaning they had barely any rights to go out and had to stay home.

3) How does the heading message ('OMO makes whites bright') and typography promote the product? that it stands out and it looks more bright.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
women look happy filled with makeup and smiling whilst doing the laundry or work inside the house

5) Why is a picture of the product added to the bottom right of the advert?
so it looks more clearer for the audience to witness

6) What are the connotations of the chosen colours in this advert - red, white and blue?
these colours shows that the women is happy and enjoying her work

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
in the image the women is smiling and it shows that she is happy , it also shows the cloth that had just came out the laundry is clearly white.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.


9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
the audience would want to see that women doing the work and being normal housewives is normal and enjoyable to do.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
nowadays , women can work and not have to get married to get kids , nor do they HAVE to do work this shows that not every woman nowadays would react to this advertisement as a positive note JUST because she is smiling whilst doing the laundry 

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