OMO advertising and marketing task
1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? women were presented as more like they should stay in the kitchen and look after the kids whilst cooking and cleaning . meaning they had barely any rights to go out and had to stay home. 3) How does the heading message ('OMO makes whites bright') and typography promote the product? that it stands out and it looks more bright. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? women look happy filled with makeup and smiling whilst doing the laundry or work inside the house 5) Why is a picture of the product added to the bottom right of the advert? so it looks more clearer for the audience to witness 6) What are the connotations of the chosen colours in this advert - red, white and blue? these colours shows that the women is happy and enjoying her work 7) How does the anchorage te...